Specializing in connecting businesses with consumers in more authentic and meaningful ways through content marketing, Millennial engagement, and thought leadership, race + vine fuses critical elements of traditional PR, marketing, and branding with bold innovation and genuine storytelling to create deeply compelling (and sometimes edgy) results-driven work that help our clients attract new business, strengthen brand loyalty, and increase market share. From strategy and research to ideation and execution, we offer a wide variety of services customized to fit your specific business needs.
Michael Parrish DuDell is a writer, speaker, and entrepreneur. As the founder of race + vine—a marketing consulting firm—Michael specializes in connecting businesses with consumers in more authentic and meaningful ways through content marketing, Millennial engagement, and thought leadership.
Previously, Michael served as the managing editor of The Domino Project—a publishing company started by marketing guru Seth Godin and powered by Amazon.com. In its yearlong lifecycle, The Domino Project published twelve books, all of which became bestsellers, and redefined the way books are created, published, and shared.
Prior to starting race + vine, Michael was the editor of ecomagination.com—GE’s cleantech and sustainable innovation website. During his tenure, Michael oversaw the development of hundreds of pieces of original content, from full-length editorial features to branded videos. While at ecomagination, Michael also hosted GE’s Green Room LIVE—a bi-monthly video web series featuring the best and the brightest in sustainable innovation.
Michael is an award-winning speaker and specializes in issues related to business, media, and Millennial culture. He has spoken for and consulted with companies ranging from startups to Fortune 500s, including such well-known organizations as American Express, L’Oreal, Visa, Kraft, and many more. Michael is a member of the Young Entrepreneur Council and an advisor to numerous companies, including New York Tech MeetUp—the largest tech organization in New York.
Michael’s writing has been featured in a variety of publications both print and digital, including the Huffington Post’s Business section where he is a regular contributor. His popular TEDx speech on meaningful work was the inspiration for his first book Lessons for the Restless Achiever, which will be published in early 2013.
Outside of the office, Michael works closely with a spectrum of social organizations. He is a One Young World Ambassador, an active participant in Big Brothers Big Sisters, and member of UNICEF’s Next Generation—a group of young professionals dedicated to ending child mortality.
When not traveling, Michael resides in New York City.
As a recognized thought leader, our founder Michael Parrish DuDell has worked with companies ranging from startups to Fortune 500s, including brands like:
Work is great, there’s a lot more to what we do than a paycheck. Our five Core Values guide our organization and help us add value to yours.
1. Go only where we’re needed: The kind of work we do is still fairly cutting edge in some industries. Occasionally, a company will think they need our services when in fact they would be better off going in a different direction. During the initial consultation we assess our clients’ needs and determine if we’re the right fit. If we are, great! If not, we happily direct them to another source.
2. Focus on value, not hours: We want our clients to feel as though they can reach out anytime without having to worry about billable hours. So we base our fee on value, not hours. Once a fee is decided, you have 24/7 access to our brains. End of story.
3. Sleep well at night: We take a lot of pride in our work, and we like to feel good about ourselves at the end of the day. While we recognize that no company (or person) is perfect, it’s important to us that we work with the kind of businesses we feel proud to stand behind.
4. Practice radical transparency: A consultant without an opinion is like a photographer without a camera. Clients pay us to share our thoughts and expertise, and we believe in earning our living. Therefore, we make it a rule to always be (respectfully) honest with our clients and partners. Even if it isn’t always the easy choice.
5. Operate with integrity. Always: It’s a simple rule but one that is too often ignored. As an organization, we place an extremely high value on integrity. That means we keep our promises, treat people with respect (no matter their title or pay grade), and take our Core Values seriously. Integrity matters to us, and we hope it does to our clients, too.